Four years ago, I discovered the crypto ecosystem and Web3 almost by accident. Without knowing much about it, my intention was to work in emerging startups. And so it was; I collaborated with several.

I started as a marketing specialist and community builder in three startups. Many initiatives did not work out, but we always continued experimenting. Unbeknownst to me, I was learning what did not work in Marketing and Web3 Communities.

I understood the fundamental importance of building a strong community around any Web3 project. As a community builder, I saw that a community does not sustain itself; the users that make it up must have reasons to stay.

A Web3 community is made up of users with common interests and a desire to learn about the crypto ecosystem. Creating relevant content for them was the key we identified that became our methodology.

Today, at CaaS, we position businesses and Web3 Communities as leaders in 90 days, through creating our own and segmented content. Our methodology is already yielding results in communities like Tutellus, Vottun, and Reental.